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ABOUT
THE BRAND
Arak, a social enterprise supporting underprivileged women, has been a success story in the MENA region since its inception in 2018.
Arak is a modern resort wear label that transcends the realm of fashion. The brand preserves Levantine embroidery through its timeless and effortless pieces. We offer our customers traditional hand stitched embroidery using artisanal techniques on modern textiles and silhouettes to complement the modern society of today.
The brand name Arak, which translates to “I see you” in English, holds significance as it honours old traditions by drawing attention to a fading culture.
Each garment narrates a wider story. In an effort to support and empower the local community, each piece is handmade by artisanal women across Jordan. By doing so, the brand aims to preserve the human touch whilst creating unique pieces.
Arak’s high quality pieces are sustainable and friendly to the environment. By eliminating fast fashion trends, the brand aims to remain sustainable through its social impact, locally produced pieces as well as eco-friendly packaging.
To learn more about our transparency practices, click here.
When building the Arak brand, the founders Abla and Raneen Kawar were given opportunities to extract ideas from various cultures throughout their travels only to find themselves gravitating towards their own rich culture so deeply rooted in their family heritage.
The Kawar cousins felt the need to preserve the beauty of the culture represented by the different communities in the Middle East, most of which are getting lost and forgotten in the cracks of modernity.
Urged to release their inner creativity through a menswear resort clothing line, that is both trendy and unique, Arak was born, aiming to revive and preserve their rich heritage.
ABOUT
THE FOUNDERS
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SOCIAL IMPACT
Arak’s core values align with supporting the local community through its offering of jobs to artisanal women who come from all walks of life.
We closely work with refugee women who fled their country of nationality or habitual residence and have been unable to return due to difficult circumstances. By doing so, we are able to not only provide jobs and assist those in need, but share the beauty of traditional Levantine embroidery on a global scale.
“Our core purpose is to create value and raise awareness for the MENA region, through fashion by producing timeless pieces that will always tell a story.”